If you are in the business of building and selling e-cars, and you plan to take Europe by storm, chances are you would want to open tens of new showrooms in multiple countries in quick succession.

But in a tumultuous post-Covid environment, with a market in constant and radical evolution, how would you go about prospecting, finding and opening showrooms in the best places in a short amount of time?

You’d probably hope to use a mixture of three things:

  • A bit of available data
  • A lot of common sense
  • A generous amount of luck
Setting off and hoping for the best

However, the limitations when it…


Morceaux choisis des principaux apprentissages du webinar du 7 juillet 2021

Lors d’un webinar organisé par Symaps, nous avons eu la chance de recevoir Adil Bouhdadi pour échanger sur les problématiques d’expansion retail des maisons de luxe et leur utilisation de la data.
Pour regarder un replay du webinar, cliquer ici.

Un webinar accès sur le le luxe et la data

Expert en décision intelligence, ex Kering, LVMH, Adil Bouhdadi a créé le pôle Decision intelligence d’Alexander McQueen et a créé les process de décision data-orientés de la maison de luxe.

Durant sa période chez Alexander McQueen, le réseau de vente physique AMQ a été multiplié par 4 et Adil a pu voir à quel point ces ouvertures n’étaient pas faites…


A franchisor’s duty to a franchisee is nothing new in the world of franchising.

Legally, according to British norms, a franchisor owes his/her franchisee support throughout the duration of their contract. He must, in essence, “provide his franchisees with preliminary training and continued commercial and/or technical support for the duration of the contract”.

Consequent to the obligation to transfer know-how to the franchisee, this support is necessary not only for stimulating activity in the new franchise but for the whole network.

This obligation is maintained throughout the franchisor/franchisee relationship, from the initial training, right up until the end of the…


And how our proprietary location intelligence technology will help them do it?

In the current context of strong economic comeback after the pandemic, we have been approached by a famous food chain with yet another amazing challenge to help them sustain their crazy growth plan!

First, a bit of context…

This prominent food chain operates over 130 franchise restaurants in APAC and EMEA and plans to increase this number to 400 in just a few years.

  1. They plan to open new locations but also to relocate and remodel existing ones.
  2. The goal is to find the most profitable locations for new openings and relocations

By furthering our understanding of the challenges they…


A franchisor’s duty to a franchisee is nothing new in the world of franchising.

Legally, according to French and Europeans norms, a franchisor owes his franchisee support throughout the duration of their contract. He must, in essence, “provide his franchisees with preliminary training and continued commercial and/or technical support for the duration of the contract”.

Consequent to the obligation to transfer know-how to the franchisee, this support is necessary not only for stimulating activity in the new franchise but for the whole network.

This obligation is maintained throughout the franchisor/franchisee relationship, from the initial training, right up until the end…


Le monde de la franchise connait bien le devoir d’assistance du franchisé par le franchiseur.

Selon les normes françaises et européennes du droit de la franchise, un franchiseur doit assistance à son franchisé tout au long de la durée du contrat de franchise. Il doit en effet “apporter à ses franchisés une formation initiale et leur apporter continuellement une assistance commerciale et/ou technique pendant toute la durée du contrat”.

Corollaire à l’obligation de transfert de savoir-faire au franchisé, cette assistance est due pour l’animation de l’activité et du réseau mais pas que.

Ce devoir est diffus tout au long de…


How can data help you?

Rapid and efficient vaccination programs across the globe have begun to paint a picture of a post-Covid world, allowing businesses and retail to experience a comeback that is bound to be even more fierce than it ever was before. The most important thing in this burgeoning climate is finding the best locations for your business in order to be able to successfully accommodate a new wave of consumption, and we believe that carefully analysed data is the way to do this.

In and of itself expansion is great news: your company is in great shape…


When it comes to acquiring new points of sales (POS), one of the many challenges that sales departments in the cosmetic industry face is making the best of their time and only visiting the POS with the most potential.

This article focuses on the challenges that a company will likely experience when introducing a new skincare line to sell specifically in high end beauty salons.

The company would like to run a simultaneous launch campaign in 5 locations throughout Asia. Their innovative, scientifically-proven formula is made to heal and strengthen the skin right after exposure to sunlight — say after…


Dija, Gorillaz, Cajoo. These companies are newly founded European startups that have raised tens of millions of dollars (Gorillas had raised around 330M$ just 10 months after it was established) on the promise of delivering groceries in 10 to 15 minutes within their catchment areas.

Part of the challenge lies in finding the best locations for their warehouses

What’s their secret? The answer is as simple as the roll out is complex: these companies decided to set-up dark stores (converted supermarkets or former supermarket spaces converted into e-commerce warehouses offering no physical retail experience) throughout cities in order to bring…


When it comes to acquiring new points of consumption (POC), one of the many challenges that sales departments in the commercial drink industry face is making the best of their time and only visiting the POCs with the most potential.

Today, let’s focus on the challenges that a company will likely experience when introducing a new fizzy drink specifically for sale in bars and restaurants.

The company would like to run a simultaneous launch campaign in 5 geographies throughout Europe on a specific date: the first day of a European football competition. Their fresh and lite new drink is exactly…

Symaps

Symaps finds the best locations for businesses looking to expand and open up new retail outlets.

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