Our client wanted to roll out a new global product line with the aim of maximizing market penetration, customer reach and sales conversion. Their strategy was to target a mix of retail stores and points of sale but they were still left with the question of where best to sell their product. Thanks to our technology we were able to help them answer this question and execute their strategy.
Because their product line was new, they designed an approach whereby flagship stores would showcase their new product for prospective clients in order to educate them and smaller shops would take…
What if it where made easy by data?
The topic of this article is undoubtedly at the source of many an expansion managers’ trials and tribulations: how to accurately decide on the best location for the opening of a new shop.
In and of itself expansion is great news: your company is in great shape and wants to expand its network of shops. What more could you want?
Let’s face it, behind this great news lies an even greater challenge. …
It must be one of the oldest dreams in the retail industry: knowing precisely what the foot traffic in front of a prospective shop location is made of.
For a long time now, the same questions have always arisen: are we sure our target market walks by the shop on a regular basis? Are we guaranteed to have foot traffic during our opening hours? How will these things change during holiday periods? How should we manage our stock to match the foot traffic?
Answering these questions precisely has never been possible, and decisions tended to be made using rules of…
You may have already come across mobile ATM machines in supermarkets, airports etc. A few players share this limited market.
Their business is relatively simple: clients taking out cash pay an additional commission, which then pays the operator of the ATM. The latter incurs two principal costs: the rent of location occupied by the ATM and the costs associated with maintenance and restocking.
The fundamental problem to be solved is this: how does one identify the location that will guarantee the largest amount of foot traffic?
For a long time now, research into potential such locations has been limited to…
Symaps finds the best locations for businesses looking to expand and open up new retail outlets.