Changing Companies and Evolving Enterprises in the Physical World: 13

By Guy Routledge

  1. Oknoplast, a giant of the window and door manufacturing world, has had its sights set on Spain for a while, but has changed its expansion strategy at the last minute. Instead of building up its own sales network in the country, it has grabbed the bull by the horns and acquired Ampuero Industrial Group, the second biggest window manufacturer in Spain. It certainly isn’t wasting any time, and this is the first time the company has entered a new market through the acquisition of a company present there. The head of Oknoplast believes this will allow it to easily and quickly gain a strong foothold in the country, and given that Ampuero already had a 10% market share, it’s certainly done just that.
  2. A net loss of $432 million in the second quarter of 2020, with revenue per room plummeting by 81%, followed by a net loss of $81 million in the third. One could be forgiven for thinking that Hilton would be licking its wounds and not thinking about any kind of expansion. However, the hotel giant is taking no notice: it will open ten new venues in Germany, and in 5 years it will be running a total of 50 hotels there, with this number currently at 33. These new venues will be opened by Signo Hospitality, and many will attempt to woo younger clients with multi-bed rooms for cheaper prices, resembling youth hostels. Hilton will be hoping that it will soon be reaping the rewards of this bold move, and that dangerous variants will stay far away.
  3. In an increasingly environmentally-conscious world, the popularity of bikes continues to grow, meaning bike manufacturers want to make sure they are best placed to benefit from this. That’s why Argon 18, a Canadian bike manufacturer, has established a new European headquarters in Denmark. This will allow it to better position itself in both European and international markets, and a European marketing team will help alert Europeans to the attractive bikes on offer. With their bikes already sold in 80 countries, this move will help the company go from strength and strength and will have its competitors quaking in their boots.

Symaps finds the best locations for businesses looking to expand and open up new retail outlets.

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