How can data help you?
Rapid and efficient vaccination programs across the globe have begun to paint a picture of a post-Covid world, allowing businesses and retail to experience a comeback that is bound to be even more fierce than it ever was before. The most important thing in this burgeoning climate is finding the best locations for your business in order to be able to successfully accommodate a new wave of consumption, and we believe that carefully analysed data is the way to do this.
In and of itself expansion is great news: your company is in great shape and wants to expand its network of shops. What more could you want?
Let’s face it, behind this great news lies an even greater challenge. A challenge that lies at the very root of business itself: where to locate this shop in order to ensure that it will be easily accessible, located in a place that is likely to be frequented by your target client, and in the middle of an attractive delivery zone.
The way a shop location is selected requires more attention and nuance nowadays. It’s not as easy to understand how your decision will affect customer behaviour in the long run, or whether the current indicators you’re basing your decision on are even relevant.
The rise of home delivery and the subsequent widespread use of data to better target the client has shed light on a stumbling block within the retail business: although companies understand who their target market is perfectly (and exponentially so thanks to home delivery data), translating this data and using it to target customers in the physical world has proven itself to be challenging.
In short, when you know that your products are most popular among millennials and tourists, how do you know exactly where to place your next store, or where to target your next reseller, especially when precision needs to be down to the metre?
Introducing the Global location Finder
At Symaps we decided to create a tool that can leverage and contextualize data and empower retailers with it. With the Global Location Finder (GLF), our users are able to rank and score international expansion opportunities based on a wide range of datasets. Naturally, the more data you have the more accurate the analysis is and thus, combining more data sets leads to greater success.
Based on data such as demographics, footfall, competition, site attributes, local amenities, and your historical performance data, the GLF can provide an expansion team with the best understanding of location opportunities, down to the metre.
What if finding your next location was as easy as customising your Five Guy’s hot dog?
We even take it a step further by enabling you to add footfall traffic analysis to the mix.
What you end up with is a selection of the locations that are best suited to your business, fed by your criteria and with a deep analysis of their DNA.
Furthermore, with our technology we are able to generate reports that provide details on the footfall traffic, POIs, concentration of businesses nearby, and transportation networks for more than 140 countries around the world.
Looking for your next shop location? Don’t hesitate to contact us, we’ll help you zero in on your next location based on the business criteria that are relevant to you!
Symaps is an AI-powered location intelligence platform that helps you find the best locations for your business.
Our platform is built for emerging and established brands & retailers looking to scale their business or optimize their existing locations. With a strong focus on retail, FMCG, and real estate, Symaps combines the power of Machine Learning & AI and acts as the backbone for companies for whom location matters when it comes to making key strategic decisions.
Our team of experienced data scientists gathers, processes, and models large volumes of raw multidimensional data (public and private) to distill it into actionable, easy to use, and visually appealing map based insights.
Our proprietary machine-learning algorithm actively learns what drives your business successes and offers advanced data capabilities and predictive technology to empower a company of any size to perform in-depth market research and gain strategic insights in a matter of minutes.
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